George S. Richards was appointed Chairman, President and Chief Executive Officer of Provell, Inc. in February 2001. He served as President and Chief Operating Officer from September 1998 to February 2001, and was elected a Director in February 2000. He has served in various capacities as an officer since December 1995 and as a consultant since February 1995.
Prior to that, Mr. Richards held a variety of senior management positions at Montgomery Ward Direct
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and Sears, Roebuck & Co., and was a senior consultant in the Consumer Interest Group practice at McKinsey & Company, Inc. in New York and Chicago. He has also served as an independent advisor to Martha Stewart Living Omnimedia and the family of Greta Garbo, among others, on their direct-to-consumer merchandising strategies.
Mr. Richards holds a B.S. in Economics, Summa Cum Laude, and an MBA, with Distinction, both from the Wharton School at the University of Pennsylvania.
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